Tenuta di Biserno is proud to have Count Gaddo della Gherardesca as its head of the board. He was born in Florence to one of Europe’s oldest families (records go back to 745A.D) and he is a cousin to Lodovico and Piero. Throughout his career, Gaddo has held various marketing roles, handling several major advertising campaigns. He is currently Vice-President of PRS, one of the most innovative companies to emerge in Italy in recent years. In this role, Gaddo is responsible for local TV, satellite TV, radio and internet, at the same time as being President of the Magazines section of the Agency of Advertising Foundation. In addition, Gaddo manages the administration and development of his family’s Maremma estate.